Tastebuds: The Music App which is hitting a Chord with the Dating business

TL;DR: versus becoming matched with some one based on postcode, won’t you instead be matched with someone that you understand doesn’t pay attention to Nickelback? fine that is what Tastebuds.fm is for. As an extremely successful music social networking website, Tastebuds is the no. 1 strategy to find your own music soul mates.

For those who are battling to meet up with their particular unified fits and so are a little wary of old-fashioned internet dating platforms, you’ll not get a hold of a website that hits best chord a lot better than Tastebuds.

With a growing user base (with help from the exchange of its U.S. competition moosify Inc.), Tastebuds is actually quickly becoming the lead vocalist into the group called love.

Putting music on forefront

Co-founders and group mates Alex Parish and Julian Keenaghan developed the U.K.-based web site in 2010 after struggling to satisfy prospective girlfriends who had similar preferences in songs.

As web developers, they got matters within their very own fingers, introducing a cellular prototype that places songs in the forefront.

After experiencing fantastic success using prototype this kind of a brief period of time (a characteristic on Masahable does not harm), Parish and Keenaghan recognized there seemed to be a gap they are able to fill.

“We understood there clearly was a need for this interest-based dating,” Parish mentioned.

Significantly more than 300,000 people and millions of fits later, Tastebuds has actually carved a solid space for by itself within the online dating industry.

A great alternative to conventional dating

Instead of coordinating and presenting people considering age and place, Tastebuds sets individuals centered on their own playlists and categorizes all of them consequently, like “The Beatles Fans.”

Parish said making use of playlists as a matchmaking instrument takes force off people to generate an alluring internet dating profile, that will be necessary of all internet dating sites, and sometimes is actually a better expression of who one is.

In reality, half Tastebuds’ people have not utilized a conventional online dating site.

“The music can say a whole lot in regards to you, and I also believe its good indicator of the personality besides,” he mentioned. “its an enjoyable, lower force solution to meet individuals and start a discussion. Develop which will make meeting people intriguing and not feel awkward.”

Parish, whom found their girlfriend on the website over their own passion for rings such as the Shins and M83, stated while their particular typical user is actually keen on rock and indie, the site provides a number of styles, all in the hopes of creating connecting much easier.

“the opinion is not actually that music is the end-all, be-all, but it’s a great way of breaking the ice,” the guy said. “songs is a great way of hooking up men and women and starting discussions.”

Exactly what obtaining moosify opportinity for the company

It seems like there are just obvious skies in advance because of this music-loving web site.

Using takeover of moosify arrives their brand name, technology and more than 100,000 users.

The acquisition also means Tastebuds can deal with a few of its larger projects quicker, such as expanding internationally and unveiling an app for Android.

“We have now completed really for the U.K… but we have now constantly felt we needed seriously to make a big impact from inside the U.S.,” Parish mentioned. “It’s going to have a great influence on this site regarding user activity and obtaining people involved. Maybe Tastebuds consumers who’ve been on the site for a time but have never ever had too many people near all of them have matches.”

more about the author